Objectives

Students will:

• learn the main features of television advertisements and understand the techniques being used.
• understand the concept of target audience and its importance in advertising.
• develop their generic and independent learning skills, in particular self-awareness, confidence, communication, collaboration and creativity.

Teachers will:

• understand the features of television advertising and how to structure learning and assessment materials to convey these to students.
• be able to promote critical thinking with regard to advertisements.
• be able to help students develop generic and independent learning skills.
• develop a more collaborative culture.

Problems and strategies used