Abstract R & D Background Purpose & Design Action Plan Findings & Analysis Implications Remarks
> Action Plan

The project was implemented between April 2012 and October 2012.

(A) Setting up the company

No of lessons

Activities/ Tasks

Resources/ Materials

Week 1
1 lesson
Business meeting
- What is a business meeting?
- Agenda
- Holding a meeting (Functional language for meetings)
- Minutes

 

Week 1
2 lessons
Introduction to companies
- Introducing some famous companies by looking at the field the companies have specialised in, the company motto and profile, meanings of their company names, messages behind the design of the logos and their organisational charts.  
 

Week 1
2 lessons

 Meeting 1: Setting up a company
- the field the company would specialize in;
- what kind of products it would produce;
- the name of the company;
- the company motto;
- the company logo;
- the roles each member would play;
- the company’s organisational chart;
- the company’s history;
- any other information considered relevant
 

Week 1
2 lessons
Meeting 2: Designing a product
In groups, the students hold ‘company’ meetings to:
- decide what product it would try to sell;
- decide who their target customers would be;
- list and analyse the features of similar products on the market;
- brainstorm their product’s main selling points
 

(B) Producing sales/ promotional materials

No of lessons

Activities/ Tasks

Resources/ Materials

Week 2
1 lesson
Advertising
- Features of adverts
- Strategies used in advertising
- Sales/ promotional materials

Learning English through Popular Culture (Secondary 4-6) A Resource Package
Advertisements and commercials (CDI, EDB, 2011)

Week 2
2 lessons
Packaging
- Theme colours
- Matching the product to a theme colour
- Designing the package for the product

 

Week 2
4 lessons
Poster
- Steps for making a poster
- Features of posters
- Poster analysis
- Designing posters

 

Week 3
4 lessons
Leaflet
- Language and features of leaflets
- Samples of leaflets
- ‘Companies’ design their leaflets. The leaflets include information about the companies and their products.

 

Week 4

A week for teachers to look at student work and give them feedback

 

Week 5
7 lessons
TV commercials
- Viewing some TV commercials about shampoo and complete Part A of the TV commercials analysis worksheet with the teacher
- Viewing some TV commercials about facial wash and complete Part B of the TV commercials analysis worksheet in groups.
- Features of TV commercials
- ‘Companies’ brainstorm the plan for their TV commercial (potential clients, messages to convey, summary of the story)
- Features of jingles to students. 
- Story boards (Samples of different types of storyboards are shown) 

An example:
Scented toilet roll
http://tommorfittanimation.wordpress.com/
2011/02/09/tinned-ham-animated-advert/

Students are reminded that the key messages in the TV commercial should align with the messages in the posters.

Students are also told the importance of writing the story boards before shooting the TV commercials. Examples of storyboards and the TV commercials are shown so that students can see the link between the story board and the TV commercials.
Some examples:
i) Haribo Starmix
Storyboard
(http://www.three-blind-ice.co.uk/blog/?p=1771)
TV commercial
(http://www.youtube.com/watch?v=qc8vxx6J5Xw)
ii) Tissue: http://www.youtube.com/watch?v=NhFnvWwLzu0
iii) Sandwich: http://www.youtube.com/watch?v=tXWSKFH9EI0
iv) Internet: http://www.funnysells.com/tv-commercial
 
- The different ‘companies’ then complete the storyboard of their TV commercial.
 

All the promotional materials are collected in July. Feedback is given to students on how to improve their products before the summer holiday.

On the first week of September, teachers ask the students to look at the promotional materials again and start the sales presentation section.

(C) Sales Presentation

No of lessons

Activities/ Tasks

Resources/ Materials

Week 1
1 lesson

Introduction

 

Week 1 & 2
5 lessons

Writing up the presentation script

Sales presentation WS

Week 3

Feedback on the presentation script

 

Week 3
2 lessons

Presentation skills

Presentation skills WS

Week 4

Preparation for the sales presentation

 

Week 5
2-3 lessons
Sales presentation
- Companies present their companies and products to the audience
- The customers formulate questions while watching the presentations.
- The customers complete a sales presentation form after each presentation
- The promotional materials are stuck around the classroom. Customers walk around the class to look at the products again and select the products they would like to buy (each customer can only pick one product). Customer show their preferences by putting a sticker in the space provided.

Sales Presentation Form

 

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