Language Learning Support Section

Abstract

R & D Background

Purpose & Design

Action Plan

Findings & Analysis

Implications

Remarks

> Action Plan

The project was originally implemented in one school (NLSI Lui Kwok Pat Fong College) as a cross-curricular activity combining Home Economics and English. Students learned about healthy foods in Home Economics lessons and designed recipes. In English lessons, they learned how to market their products. They learned about packaging design, jingles, slogans and TV advertising strategies. Finally, each group prepared an advertisement for class performance. The best groups in each class then went on to perform in an inter-class competition, which took place in the school’s English Week.

This project was shared with teachers from other schools at a professional development event. Since much interest was expressed by other schools in trying out similar projects with students, officers from the Language Learning Support Section (LLSS) encouraged networking by sharing materials produced by Lui Kwok Pat Fong teachers, and by arranging an informal sharing session in which they could present their project and answer more in-depth questions from interested schools.

The following table shows how the four schools implemented the project:

*School*	NLSI Lui Kwok Pat Fong College	STFA Leung Kau Kui College	Buddhist Kok Kwong Secondary School	Stewards Pooi Tun Secondary School
*Level*	S3	S3	S2	S1
*Topic*	Healthy Snacks	None given - students’ choice	Teen Problems	Leisure Activities (Shopping centres)
*Teaching procedures*	Introduction Packaging Advertising strategies Slogans and jingles Storyboard Performance Assessment	As for Lui Kwok Pat Fong, except that students are asked to add their reflections on their learning in the project to their presentation	Comparing a new and old ad Advertising strategies Storyboard Role-play in class Feedback Video taped performance	Visiting four shopping centres Advertising strategies Designing a poster Storyboard Performance Assessment
*Scheme of work*	SOW_Healthy snacks.doc		SOW_Teen problems.doc	SOW_Leisure activities.doc
*Teaching materials*	Healthy snacks worksheets.doc		Teen problems worksheets.doc	Storyboard And Poster Worksheets.doc
*Scale of performance*	Class competitions followed by inter-class competition watched by S1-S3	Class competitions followed by inter-class competition watched by S1-S3	Year 1: Class performance only Year 2: Inter-class competition watched by S2	Year 1: Class performance only Year 2: Inter-class competition watched by S1
*Students' products*	No Sweat.wmv Yellow Power.wmv	Forever Fan.wmv	Ding Ding Pimple.wmv	Super Glasses.wmv Baby Milk.wmv